Display device



w. H. wALTERs DISPLAY DEVICE Sept. 1942.

Filed May 27, 1941 2 Sheets-Sheet l c ff-L ygf 5.6 Y mmf MUM E A M* m L d. W Y B 2 Sheets-Sheet 2 v IVENTO'R. WML/,4M WAL T565 ATToe/VEYS Patented Sept. 1, 1942 .DIS-PLAY DEVICE William H. Walters, Maspeth,. Long Isla/nd, N. Y.,

assigner-to The United Stateslrinting & Lithograph Company, Brooklyn, N. Y., a corporation of Ohio l ApplioationMay 2.7, 1941, S ria1fN0395,324

(Cl. G-e411) 18 Claims.

This invention relates vto improvements .in display devices and has particular reference to a collapsible counter display for use .in exhibiting articles of merchandise.

An object of the invention .isto .providean improved display device of simple and practical construction which may be made from `sheet 'ma- .terial and wherein said material is cut vandsfolded .to .provide collapsible base andreceptacle portions each` including a plurality of walls, .one of .which forms the top of said base portion .and an end of said receptacle portion, and constitutes a support for articles contained `in the latter portion.

vThe above and other objects .will appearmore clearly from .the following .detailed description -when taken vin connection .with .the .accompanying drawings -which illustrate l.preferred embodiments of the inventive. idea.

In .the drawings:

Figure 1 .is a perspectiveview of oneembodiment. of adisplay device constructed .in accordance with the inventionand showing the same in v operative position.

Figure 2 is .a ,plan viewin Athe .folded or Ycollapsed position; of the device.

Figure 3 isa verticalsection .on the line 3--3 of Figure 1.

Figure 4 is a transverse .section .on the line ,li-+4 of Figure 3.

Figure 5 isa plan view. of .the .blank from which thedevice is formed.

Figurer 6 is a View similanto Figure 1 showing lanother form of the invention.

Figure 7 is a Yverticalsection onthe--zline 'I--l v of Figure `6.

Ationsof the device whichmaybe employed for exhibiting articles-of merchandise, suchas pack- .ages of cigarettes.

`Asbest-shownin Figure 5, the device of this embodiment is formed from a single sheet .of material, such as cardboardor thelike, and isY cut and scored `to provide Vthe Ybase -and'receptacle lportionsII and I2. I'Ihe'base portioncomprises the bottom, front, ltop and back :walls I3,.I4, I5 and I6i respectively, defined lbythe scored or folding lines Il. t8. 19.211012? extending 'm13115- veliselypf .the blank frQm Wheh bloederige is made. From the score line I9, the material of the blank constituting the iep and back Walls I5 La nd I6 may be cut, if desiredjto forman ornamentZL such as asimulation of a tobacco leaf, which will extend upwardly from the base portion II when the Idevice is in its operative position, as shown in Figure 1. From thevfold line I8, thematerial of the blank is cutinto the bottom I3 to provide two spaced supporting sections A2 2 which, when the device .is setV up, are disposed in the plane of the front Wall I4 vand depend below the bottom wall I3 soas ytoengage asupport upon which the device is mounted and thus cause the device to assumeha rearwardly inclined position, -as best illustratedin-FigurefB. Each end of the front wall I4 is provided with an extension 23 which is scored at 24A and- 25 to define anend c1osu r e:2 and a flap 2 1. Qneedge vof the end closure 26 is provided with a A.iiange 28 having an inclined edge which is adapted to engage the support upon which the device rests .whenin operative position and cooperates .with

the sections 22 to support said device anlinclined position.

The receptacle portion I2 ofthe blank `ofFigure comprises Athe bottom'29 defined by the .longitudinal score lines 30 .and the transverse line 3| land said bottom has extending frornits longitudinal edges the side walls I3'2 and 33, with-the transverse score linel defining the upper-end wall 3 4. Along the lower vend of the right-hand score -line 30, the material of the blank is .cut at to form an extension 36 of the sidewall .-33,

lwhich extension is overlapped by the adjacent the ends of said wall are providedl with -flaps 38 adapted to be secured to the adjacent end ,of the side wallsl32, 3 3 .by a suitableadhesive.

To further aid in supporting the'device upon a counter, the -back of f ther bottom 29 ofthe receptacle portion is provided with an easel 39 of known construction which may b e flattened against the flap of said bottom when not in use, and-from which is c ut a brace 40 adapted to engage in a notch 4I whenthe easel is in its operative position as-shewn -in Figure 3.

When assembling the device asin Figure 5,1the undersurface of the back wall IIL-as viewedein said figure, has `adhesive applied theretoandthe blank of the base portion I I is then folded onf the lines I1, I8, I9 and 29 so as to engage the coated surface of said back I with the area 42 of the bottom 29 of the receptacle portion. In this manner the base I I assumes a rectangular formation in cross section, with the ornament 2I projecting upwardly in the plane of the front wall I4, and the supporting sections 22 extending downwardly from the lower edge of said front wall and below the bottom wall I3. Also, the top wall I5 then constitutes the lower end wall of the receptacle portion I2. When the device is not in use, the same may be folded or collapsed into a substantially fiat position, as shown in Figure 2, from which position said device may be readily and quickly set up by rst swinging the side and end walls 32, 33 and 34 of the receptacle portion to substantially right angular position with respect to the bottom 29 after which the base portion II may be adjusted to its operative position with the various walls thereof disposed at right angles to each other. When thus far set up, the extension 36 of the side wall 33 projects downwardly beyond the top wall I5 of the base portion at the adjacent open end of the latter and the associated end closure 25 is then folded rearwardly on the score line 24 in overlapping relation to said extension 36. During this folding operation of the end closure, its flap 21 is inserted into the base portion between the rear e-dge of the extension 35 and the back Wall I5 of the base portion. When so positioned, the end closure and its flap act to brace the base portion and the flange 28 of the closure then depends below the bottom wall I3 so as to cooperate with the sections 22 to form supporting edges whereby the device will be inclined rearwardly with respect to the vertical. Similarly, the end closure 25 at the opposite end of the front wall is folded rearwardly, with its flap 21 tucked into the adjacent open end of the base portion. When the device is thus assembled and set up, and the easel 39 is in the position of Figures 1 and 3, articles of merchandise, such as packages of cigarettes, may be placed in the receptacle portion I2 and contained therein between the side wallsI 3l, 33, and upper end wall 34 of said receptacle portion and the top wall I5 of the base portion.

Referring now to Figures 6 and '1, the device herein is again shown as comprising, generally, a base portion 43 and a receptacle portion 44 which, with the exception of a front panel or a strip 45 having the leaf ornament 45 thereon, may be formed from a single blank of material. The blank, in this instance, is cut and scored to provide the bottom, front, top and rear walls 41, 48, 49 and 59 of the base portion in the same manner as described in connection with Figure 5, and the ends of the front wall 43 are provided with ez;- tensions 5I, similar to extensions 23, so as to constitute end closures for the base portion 43 when the device is in its set up position. The receptacle portion 44 comprises the side walls 52 and 53 and the upper end wall 54, all formed in the same manner as the corresponding three walls of the first embodiment described, and the top wall 49 of the base portion is cut out, as indicated at 55, so as to permit of inward swinging movement of the side wall 52 when the device is being collapsed. The front panel or strip 45 is adhesively secured to the front wall 48 of the base portion and the lower edge `of said panel depends below the bottom wall 41 of said base portion, as shown in Figure 7, so as to support the device in a rearwardly inclined position. An easel 56, similar to the easel 39, may be secured to the rear surface of the receptacle portion 44.

In the embodiment of Figures 8 to 10, the device again comprises the base and receptacle portions, generally indicated by the numerals 51 and 58, respectively, and, as in the second embodiment, the device may be formed from a single blank of material, with the exception of the front panel 59 which is the equivalent of the panel 45 in Figure 6. As shown, the base portion 51 comprises the bottom, top and rear walls 60, 6I, 62,

' edge of the bottom wall 60.

and 63, with the panel 59 adhesively secured to the front wall 6I and depending below the lower The receptacle portion 58 again comprises the side walls B4 and 65 and the upper end wall 65 assembled as in the previous forms described. The top wall 62 of the base portion is cut out at 61 to permit inward swinging of the side walls 64 while the lower end of the side wall 65 is provided with an inturned flap 68 that is adhesively secured to the upper surface of the top wall 62 of the base portion, and adjacent said lower end of the wall 65 the same is diagonally scored at 69 to permit inward folding of said side wall to the position of Figure 10.

What is claimed is:

l. A collapsible display device formed from a single blank of material cut and scored to denne a foldable base portion and a foldable receptacle portion thereabove, said base portion including bottom, top and front walls and said receptacle portion including side and end walls, the top wall of said base portion constituting another end wall of said receptacle portion, said front wall having a supporting section cut from the bottom wall of said base portion and depending below said bottom wall so as to support the device in an inclined position, and end members for said base portion carried by one of the walls thereof and having inclined supporting edges which extend below said bottom wall so as to cooperate with said supporting section.

2. A collapsible display device comprising a lower base portion and an upper receptacle portion, said base portion including front, bottom and top walls and said receptacle portion including a bottom, side walls and an end wall with at least one of said walls having fold lines for inwardly collapsing said side and end walls upon said last named bottom, the top wall of said base portion forming another end wall of said receptacle portion, and a panel secured to said front wall and having its lower edge extending below the bottom wall of said base portion to support the device in an inclined position.

3. A collapsible display device comprising a lower base portion and an upper receptacle portion, said base portion including front, bottom and top walls and said receptacle portion including side walls and an end wall, the top wall of said base portion forming another end wall of said receptacle portion, a panel secured to said front Wall and having its lower edge extending below the bottom wall of said base portion to support the device in an inclined position, and end members for said base portion each having its bottom edge projecting below the bottom wall of the latter portion and inclined rearwardly and upwardly so as to cooperate with the lower supporting edge of said panel.

4. A collapsible display device comprising a lower base portion and an upper receptacle portion, said base portion including front, bottom and top walls and said receptacle portion including side walls and an end Wall, the top wall of said base portion forming another end Wall of said receptacle portion, a panel secured to said front wall and having its lower edge extending below the bottom wall of said base portion to support the device in an inclined position, end members for said base portion each having its bottom edge projecting below the bottom wall of the latter portion and inclined rearwardly and upwardly so as to cooperate with the lower supporting edge of said panel, and a iiap formed on the lower end of one of the side walls of said receptacle portion and engaged beneath the adjacent end member of said base portion to prevent outward spreading of said side wall.

5. A collapsible display device formed from a single blank of material cut and scored to define a foldable base portion and a foldable receptacle portion thereabove, said base portion including bottom, top and front walls with the scorelines dening said walls also providing fold lines whereby said base portion can be folded into a substantially flat condition, and said receptacle portion including a bottom and side and end walls with at least one of said walls having fold lines for inwardly collapsing said end wall and side Walls upon said bottom, and the top wall of said base portion constituting another end Wall of said receptacle portion.

6. A collapsible display device formed from a single blank of material cut and scored to define a foldable base portion and a foldable recepacle portion thereabove, said base portion including bottom, top and front walls with the scorelines defining said walls also providing fold lines whereby said base portion can be folded into a substantially ilat condition, and said receptacle portion including a bottom and side and end walls with at least one of said walls having fold lines for inwardly collapsing said end Wall and side walls upon said bottom, the top wall of said base portion constituting another end Wall of said receptacle portion, and means depending below the front wall of said base portion to support said device in an inclined position.

'1. A collapsible display device formed from a single blank of material cut and scored to define a foldable base portion and a ioldable receptacle portion thereabove, said base portion including bottom, top and front walls with the scorelines dening said walls also providing fold lines whereby said base portion can be folded into a substantially iiat condition, and said receptacle portion including a bottom and .side and end Walls with at least one of said walls having fold lines for inwardly collapsing said end wall and side walls upon said bottom, the top wall of said base portion constituting another end wall of said receptacle portion, and the front wall of said base portion having a supporting section cut from the bottom wall of said base portion and depending below said bottom wall so as to support the device in an inclined position.

8. A collapsible display device formed from a single blank of material cut and scored to define a foldable base portion and a foldable receptacle portion thereabove, said base portion including bottom, top and front walls with the scorelines defining said walls also providing fold lines whereby said base portion can be folded into substantially at condition, and said receptacle portion including a bottom and side and end walls with the end wall having fold lines for inwardly collapsing said end wall and side walls upon said bottom, the top wall of said base portion constituting another end wall of said receptacle portion, the front wall of said base portion having a supporting section cut from the bottom wall of said base portion and depending below said bottom wall so as to support the device in an inclined position, and end members for said base portion depending from one of the walls thereof and having inclined supporting edges extending below the bottom wall of said base portion and cooperating with said supporting section.

WILLIAM H. WALTERS. 

